Our Vision

Our Vision

Appetite’s mission is to get more people in Stoke-on-Trent to experience and be inspired by the arts. Appetite will work with a range of local and national artists and communities to deliver an expanding menu of artistic projects to develop the appetite for the arts in Stoke-on-Trent.

From large outdoor circus spectacles in parks to intimate folk gigs in bus stations, Appetite has brought a vibrant and varied menu of world-class art events to over 370,00 people in Stoke-on-Trent since 2013.
Appetite is part of the Creative People and Places programme supported by funding from the National Lottery through Arts Council England. Appetite is led by the New Vic Theatre in partnership with Partners in Creative Learning , Staffordshire University and 6TownsRadio. Appetite is also supported by Stoke-on-Trent City Council.

Appetite’s ambitions are to:

  • increase the number and range of Stoke-on-Trent residents engaging with and being inspired by the arts
  • increase the high quality arts offer in Stoke-on-Trent
  • empower residents to make arts events happen
  • created a more active, networked and sustainable community of artists
  • forge relationships between local and national organisations, producers, promoters and audiences
  • enable businesses and service providers to see the benefit of artistic investment

Appetite’s Core Values

In order to ensure Appetite delivers a diverse, high quality, accessible and cohesive programme, we have set some core values to help inform our decisions and plan the programme over the next 3 years.

Great Art

Delivering some of the best quality and most exciting arts activities that the local, national and international arts industry can offer is fundamental to this programme. So is the knowledge that great art can play a powerful role in regenerating societies and economies.    


Arts professionals including the Creative Producer and the lead organisation will work with communities to define what we mean by quality, and how that’s judged within local, national and international perspectives. Innovation, continuing professional development, skills sharing, mentoring and collaborating across the arts industry will all contribute to achieving and enhancing quality.

For everyone

We want to engage with large numbers of people, and we want the art we offer them to be both physically and aesthetically accessible. Appetite will offer experiences that have a broad appeal to a broad range of people, including the hard-to-reach and those not-so-hard-to-reach, but still not engaging.    


Stoke-on-Trent’s arts industry already has a strong focus on grass-roots participatory arts. Appetite will offer local communities including the amateur sector additional opportunities to participate in making great art happen in Stoke-on-Trent: as facilitators, programmers, hosts and ambassadors.


We’ll approach the programme in a spirit of partnership, openness and transparency.

Value for money

At all times we’ll aim to deliver good value for money. This won’t always mean choosing the cheapest option, as quality is also one of our core values; but it does mean we’ll always give consideration to value.