Ambassador Coordinator Wanted

Posted in News on by Karl Greenwood
Ambassador Coordinator Wanted 10 month fixed-term contract – June 2014 to March 2015
Fee: £7500 based on pro-rata contract of £22,500 at an average of 15 h/pw)
Appetite is working in partnership with the Without Walls Associate Touring Network to find an Ambassador Coordinator to manage an Audience Development Ambassador Scheme in Stoke-on-Trent.
ADAS aims to increase audiences to arts activity by actively encouraging more people to experience and be inspired by the arts from Stoke-on-Trent.
The main objectives of the Ambassador Scheme are to:
  • Attract new audiences from a diverse number of communities to a wide range of arts activity within the Appetite programme;
  • Coordinate interventions and workshops with various groups;
  •  Encourage people in communities to promote and champion the arts in their city;
  •  Coordinate Ambassadors to work within an agreed Ambassador Scheme structure who will be recruited on a voluntary basis;
  • Work with Ambassadors to target audience groups that are currently underrepresented on the programme ;
  • Facilitate and attend training events where required;
  • Attend performances and events to provide the required levels of support to a range of groups;
  • Maintain relationships with groups through regular contact and appropriate communication channels (by email, one-to-one meetings etc.);
  • Liaise with the Appetite Get Talking Team (evaluation team) to ensure audience members opinions on events are captured;
  • Any other duties reasonably requested by the Project Team

The Role

The Ambassador Coordinator will work closely with the Project Team, Appetite Builders  and various communities to help Appetite achieve its vision to get more people to experience and be inspired by the arts from Stoke-on-Trent. The Coordinator will recruit volunteers and manage the Ambassador Scheme by providing support, advice and guidance to a network of Ambassadors, who will contribute to the programme on a voluntary basis.

The programme will provide opportunities for the Ambassador Coordinator to link with partner organisations within the Without Walls’ Associated Touring Network and the Creative People and Places programme across the UK who are also running similar schemes to share good practice, ideas and approaches to engaging audiences’ who have very little or no experience in engaging in the arts. Training and support will be provided to the Ambassador in order to develop and deliver the scheme to its full potential.

Key responsibilities

The responsibilities include, though are not limited to, the following areas:

  • Develop and maintain working relationships with community groups and individuals across Stoke-on-Trent;
  • Recruitment and coordination of the volunteer Ambassadors;
  • Establishing creative interventions in target areas to encourage engagement, debate and discussion about the arts;
  • Work closely with the Project Team and Appetite Builders to ensure there is a clear and consistent message about Appetite;
  • Organise outreach events and activities throughout Stoke-on-Trent;
  • To actively promote the vision of Appetite and adhere to Appetite’s core values;
  • To actively inform and support people with friendly and informed activity that encourage and enhances their experiences within the arts, both pre and post-events;
  • Using a range of online and offline tools to promote forthcoming arts activity and encourage new audiences. This could include interventions in communities, social media campaigns etc
  • Support audience members at events such as meeting and greeting, ensuring access requirements are fulfilled etc.
  • Legacy planning

Person Specification

  • A clear DBS check – if you don’t have a DBS check, we will arrange this on confirmation of the role. Please note, we may withdraw the offer if the results of this check show anything that would make the applicant unsuitable;
  • Experience and understanding of working in the arts;
  • Experience of working with a diverse range of communities;
  • An interest in arts and cultural events in public spaces
  • Experience of using social media platforms;
  • Strong written communication skills;
  • Excellent organisational skills;
  • Commitment to equal opportunities;
  • Be able to work flexible hours as evening and weekend work will be required at times;
  • Excellent and confident verbal communicator with experience in facilitating workshops, speaking at events and presenting feedback to various stakeholders. 


This is a freelance role and the overall fee is £7,500 (pro-rata salary: £22,500) which is inclusive of all expenses other than travel. This fee will be allocated on a call-off basis where work commitments and schedules will be agreed in advance in accordance with programmed events and the demands of the programme. This is not a full-time post and we have based this on the applicant working approximately 2 days per week. However, during busy periods you will be expected to work more hours. 

The contract will cover the programme from June 2014 – March 2015 in the first instance with the potential to renew the contract in March 2015.

How to apply?

To apply please provide:
  • An up-to-date copy of your CV (maximum 2 A4 pages)
  • A written statement (maximum 750 words) outlining your relevant experience and skills to support your application;
  • Two references (one of these must be your most recent employer or commissioner)
  • Confirmation if you have a clear DBS Certificate (we will require to see a copy of this if your application is successful).
Please email your application to Or you can post this to:
Appetite c/o Partners in Creative Learning,
14a King Street,
Newcastle under Lyme,
Applications should be received by email or post no later than 1pm on Wednesday 21 May 2014. If shortlisted, interviews will be held on Tuesday 27 May, 2014 at:
New Vic Theatre,
Etruria Road,
We look forward to receiving your application and thank you again for your interest in Appetite. If you have any access needs in relation to your application and interview then please let us know in advance. If you have any questions relating to this please contact or call 01782 454404.

Download a PDF of the brief - Appetite Ambassador Coordinator Brief

Background information / Without Walls

Without Walls is a consortium of seven leading festivals, collaborating to break new ground in the creation of extraordinary outdoor work in the UK. Since its launch in 2007, Without Walls has produced or commissioned 61 new outdoor works and supported shows that have toured in 22 countries, reaching audiences of over 2 million people. Supported by Arts Council England’s Strategic Touring Fund,
Without Walls Associate Touring Network is a group of nine festivals working together to extend the reach and benefits of the existing Without Walls programme in areas where there is low engagement with the arts, giving diverse audiences across England access to the highest quality new work and further strengthening the outdoor touring sector.


No one has posted a comment yet! ×
Posting comments after three months has been disabled.


Stay Up-to-date

To keep up to date with the latest events listings, just pop your email details below and we'll be in touch, soon!